As Regional B2C Marketing & Product Manager you will lead the B2C Marketing team and drive the marketing and product activities in the North Region (Kosan Gas Denmark, Finland and AvantiGas UK) within the B2C segment.

You will be responsible for strategic and tactical marketing activities, for the B2C bulk and cylinder product groups and you will join the Regional Marketing team of 8 located in the UK and Denmark.

You will connect in close daily contact with your colleagues across the North Region and collaborate closely with other key stakeholders such as the digital Marketing team, the Sales teams and members across operations, technical and Health & Safety teams.

The role is operational with a hands-on approach to many of the daily tasks. You lead a small team consisting of two Marketing Executives and report to the Regional Strategic Marketing Manager.

Your responsibilities will cover

• Strategic and tactical responsibility for all marketing and product activities within B2C in the North Region.
• Ensure regional alignment in the B2C segment (planning & structure)
• Drive and monitor actions/activities to support Sales and Customer Experience Teams in delivering volumes and unit margins in line with budgeted expectations for the region
• Prioritize and develop customer offers to target segment
• Work with the broader organisation to deliver enhanced customer journey maps to highlight customer needs and critical pain points
• Support strategic growth direction through lead generation
• Create strong cross functional partnerships in the region.
• Implement and follow up on specific marketing objectives and KPIs
• Ensure marketing spending is in line with budgeted expectations
• Guide and coach direct reports setting direction and ensuring structure

To match this position

You have a degree within Marketing or similar combined with min. 5 years of experience from a senior role working with strategic marketing in a B2C context towards different markets. Since you will be managing a small team, managerial experience is an advantage, but not a must.

You are a commercial focused Marketer preferably with Product Management experience, where you have been analyzing markets and you have experience in developing segmented value propositions together with sales to support multiple products aimed at B2C segments.

You have a solid understanding of tactical marketing approaches and are not afraid of being hands-on and involving yourself in daily tasks as well as larger projects.

Furthermore, you are characterized by the following:

• You are ambitious with a commercial and strategic mindset
• You are enterprising and able to work independently
• You have strong interpersonal and managerial skills and can work with stakeholders and lead employees across countries
• You possess project management skills and a proven ability to work towards targets and deadlines
• Your work is characterized by high quality, and you are used to working with deadlines

We expect you to communicate fluently in both Danish and English – both verbal and in writing.

The recruitment process is handled by the Search consulting company SORTH & CO. If you need additional information, please contact Head of Search Anne Nyby; an@sorthco.dk or Partner Peter Pallesen; pp@sorthco.dk

Konventionel LPG (Liquefied Petroleum Gas) er et naturligt biprodukt, som udvindes ved raffinering af råolie og/eller naturgas. LPG er et mindre forurenende alternativ for virksomheder, og LPG udleder langt mindre CO₂ end både kul og olie. Og nu er vi klar til at tage næste skridt videre mod en fossilfri fremtid.

Hos Kosan Gas er vi stolte af, at vores kunder har klare forventninger til, at vi tilbyder dem grønne alternativer i fremtiden. Vi har taget ansvaret for at udvikle og producere fornybar flydende gas. Denne type gas kan eksempelvis være et biprodukt af biobrændstof, udvundet fra madaffald og andre fossilfrie brændstoffer, og er ét af mange skridt på vores rejse mod en fossilfri fremtid.

Vi efterlader ingen på vejen til en grøn fremtid.

Kosan Gas er en af de førende leverandører i Norden af gas i flasker og tanke. Vi har rødderne dybt forankret i den danske gas-historie, og i mere end 90 år har vi leveret energiløsninger til virksomheder og private forbrugere.

Kosan Gas har datterselskaber i Norge, Sverige og Finland, og vores hovedkontor ligger i Viby J ved Aarhus. Virksomheden beskæftiger i alt 80 medarbejdere heraf en del på fyldestationen i Esbjerg.

I dag ejer det amerikanske holding-selskab UGI Corporation 100% af aktierne i Kosan Gas. UGI er et veldrevet og traditionsrigt selskab, som i hvert af de seneste 125 år har betalt udbytte til sine aktionærer. UGI ejer bl.a. AmeriGas Partners, der er den største detailleverandør af propangas i USA, Antargaz, der er et af de største gasselskaber i Frankrig samt det østrigske selskab Flaga, som har aktiviteter i flere europæiske lande. Selskabet har hovedkvarter i Philadelphia, USA og beskæftiger 10.000 ansatte verden over.